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Name: Richard Hume

Age: 28

Job title: Brand manager, Magic Travel Group

What is your greatest work achievement?

Managing the entire Magic brand portfolio.

What would be your dream brand to work on and why?

If not Magic Travel Group, then British Airways. It is a great product

in a dynamic market and offers huge opportunities.

What would you do if you were not in marketing?

I would probably be working my way around the world with my backpack

strapped on.

Which is the best agency you have worked with?

Whichever gives me the most presents!

What is the worst part of your job?

Copy checking.

What is the best part of your job?

The people and the travel opportunities.

What was your most embarrassing mistake?

The photograph above must come close. Also falling off the stage while

making a presentation at a travel conference.

What was your best work-related trip?

My introduction to the Magic of Italy brand which took me to the

delights of Lake Como, Lake Lugano, Pisa, Florence, Tuscany, Umbria and

Rome.

Who is the business person you admire most and why?

Richard Branson, because he has guts and determination.