MARKETING MIX: Brand manager of the week - Nicola Young, Jazz FM

Name Nicola Young

Age 33.

Job title Head of marketing, Jazz FM

What is your greatest work achievement?

Returning to Jazz FM last year and achieving great success, including record audience figures and a nomination for Marketing Excellence at the NTL Commercial Radio Awards.

What would be your dream brand to work on and why

McLaren Formula 1 - a brand that represents excellence in what it does.

What would you do if you were not in marketing?

Well my feet are too big to be an F1 driver, so I'd be a tennis coach and sell Porsche cars on Saturdays.

Which is the best agency that you have worked with?

I have worked with WARL for the past 12 months, and its strategic thinking and creative excellence have no doubt contributed to our success. (I also have a huge bias toward Mediahead as I am about to marry the managing director.)

What is the best part of your job?

Being the envy of all my friends due to the brilliant CD collection I now have thanks to the five record labels Jazz FM owns, including Hed Kandi and Jazz FM Records.

What is the worst part of your job?

Debating the merits of our DJs with taxi drivers. It adds to the fare.

What was your most embarrassing mistake?

My behaviour at my leaving do from Jazz FM six years ago, and the newsletter that followed.

What was your best work-related trip?

South Africa with MORE Group. But I wasn't invited; I was 'plus partner'.

Who is the businessperson you most admire and why?

Ron Dennis, chief executive of McLaren F1. His passion for perfection and drive to win is an example to us all. And my dad - nothing gets him down.

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