MARKETING MIX: Book of the week

The Language Instinct, by Stephen Pinker, is not what you might call an easy read, but it certainly rewards the effort. It’s tough going because the subject matter is so complex and intricate, but to make such a dense piece of science so (relatively) accessible is quite an achievement.

The Language Instinct, by Stephen Pinker, is not what you might

call an easy read, but it certainly rewards the effort. It’s tough going

because the subject matter is so complex and intricate, but to make such

a dense piece of science so (relatively) accessible is quite an

achievement.



Basically, Pinker proposes a revolutionary theory that language is an

instinct, shared equally by all human beings, and that’s why it will

arise even in pretty adverse conditions: deaf and dumb people deprived

of training in sign language will spontaneously develop their own;

children understand advanced grammatical concepts without being taught

them; remote tribes develop languages sometimes far more complex than

the languages of more ’sophisticated’ societies. As he pursues his

theory, Pinker manages to produce a pretty painless introduction to

general linguistic theory, as well as making the reader think harder

than they have probably ever thought before about this strange thing we

do with our mouths and ears.



In addition, I’m grateful to this book for finally putting paid to that

silly story that the Eskimos have 117 different words for snow. Now I

know they don’t, and I can tell people so at parties without worrying

about whether they happen to speak Inuit or not.



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