Marketing director Ward is latest to exit Financial Times

LONDON - Tim Ward, marketing director of the Financial Times, is understood to be leaving the company, in the latest high-profile exit from the troubled paper.

The departure of Ward, who reported to global marketing director Gordon Willoughby, follows that of David Walsh, who is due to leave the company later this month after his role of global advertising director was axed as part of a restructure of the ad sales department.

Yesterday, we incorrectly reported Walsh had already left the company.

It is not clear whether Ward has another job to go to and no one at the paper was available for comment at the time of writing.

News of Ward's exit comes just days after the publisher launched a £3m advertising campaign backing the paper's relaunch and aimed at attracting new readers.

The campaign, through Delaney Lund Knox Warren, uses press, outdoor, TV and radio in a campaign that updates its famous endline to "New FT, new comment". It aims to halt the paper's falling circulation and boost ad revenues.

The FT's circulation dropped by 6% last year to 473,587, while ad revenues fell by almost a quarter.

Later this year, the paper plans to launch an Asian version of the FT, which will build on the success the paper has had in the US and in Germany, where it has its FT Deutschland joint venture with Gruner+Jahr.

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