The Advisory Committee on Advertising (ACA), whose members include Sainsbury's assistant managing director Sara Weller and Britvic Soft Drinks category director Andrew Marsden, is to advise a working group set up to establish best practice for government campaign planning. It aims to ensure that briefs take into account realistic objectives.
The group will include representatives from Whitehall departments, the Government Information and Communications Service and COI Communications, and is intended to improve the professionalism of government marketing.
The plans were unveiled last week by Cabinet Office Minister Douglas Alexander in a compromise deal that finally resolves the 15-month dispute between COI and the breakaway Department for Transport.
Analysis, page 13.
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