Dozens of industry luminaries gathered at ‘Little Black Book’ venue partner The Century Club, on Shaftesbury Avenue in London’s West End.
Following a short speech by Marketing editor Noelle McElhatton, the real business of networking kicked off, with Honda marketer Ian Armstrong and White Stuff home shopping director Alison Lancaster exchanging cards and promising to catch up soon about how the manufacturer can improve its car interiors.
Those who came and left early included Advertising Association chief executive Tim Lefroy, who slipped off to attend a Debating Group event about the government’s Big Society, as well as P&G corporate marketing director Roisin Donnelly.
There were also fleeting visits from Boots marketing director Elizabeth Fagan and Camelot Group chief executive Dianne Thompson, while in contrast Innocent marketing chief Thomas Delabriere was seen working the room with aplomb.
Npower marketing director Kevin Peake held court as he educated a bevy of enthralled young ladies about the energy market. Another unnamed marketer regaled his audience with a story of how his former boss had once wrongly believed that a competitor’s ad was one of their own.
Meanwhile, a host of marketers, including Expedia’s Andrew Warner, Match.com head of marketing Katie Sheppard, and Method international marketing director Louise Kjellerup Roper continued drinking until the lights went up.
Last but not least, the award for most noteworthy footwear of the night went to Fiat’s UK digital marketing head Claudio Annicchiarico, who sported a rather impressive pair of blue sneakers.