Edwards, formerly known as Jane St Clair-Miller, will report to area director designate Stefan Barden.
She had reported to Barden in the late-90s, when she was general manager for European sauces. It is understood her new remit is similar to her previous brief at Heinz - to strengthen the overall Heinz brand strategy, this time through new product development.
Her appointment coincides with the launch of Heinz Tomato Ketchup Top Down - a plastic bottle that stands on its lid.
Edwards first joined Heinz in 1987 and worked her way up from soups product manager. In 1997 she became general manager of corporate marketing, the company's top European marketing job, and hit the headlines when she sacked Redwood Publishing from the £6m Heinz At Home magazine contract just days after awarding it, because Redwood spoke to the press.
In November 1999 she left Heinz to join Hallmark Cards as product and marketing director, and then moved to branding consultancy Brand Development as consulting director.
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