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Marie Curie has issued a poignant reminder that while the coronavirus pandemic has put most things on hold, from theatre and weddings to sports and holidays, end-of-life care must continue.

The charity is gearing up to help hundreds more dying patients as the NHS faces increased pressure to respond to coronavirus. Saatchi & Saatchi created the emergency appeal campaign in less than a week, with the team working remotely and using stock footage, and is asking advertisers and media owners to donate media space that has gone unused during the crisis for the campaign. The voiceover is by actor Jim Carter, who starred in Downton Abbey, while singer-songwriter Tom Odell donated the soundtrack. The work was written by Ryan Price and Sarah Heavens, and art directed by Maria Suarez-Inclan.