Marie Claire partners with Pearl & Dean for film offerings

LONDON - Marie Claire has linked up with cinema sales house Pearl & Dean and Vue Cinemas to launch monthly film screenings for its readers, as part of a campaign to promote the magazine's recent revamp.

Marie Claire: film screening partnership with Pearl & Dean
Marie Claire: film screening partnership with Pearl & Dean

The partnership begins on 8 September with a preview of Sony Pictures' Julie and Julia. It will continue in October with screenings of Couple's Retreat in 20 cinemas across the country. More screenings will roll out over the following months.

Marie Claire readers can register for tickets on the recently relaunched Marieclaire.co.uk website at the end of September to coincide with the October print issue of the magazine. There are no longer any tickets available for Julie and Julia.

In five of the cinemas, Marie Claire will be hosting "pamper parlours" where teams of hair experts will style film goers.

IPC's Marie Claire makeover, which has so far included a redesign, new features and website revamp, began in July and is backed by a £1m media campaign.  

 

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