Marie Claire magazine in £1m campaign to promote overhaul

LONDON - Marie Claire is planning a £1m marketing push to promote its redesign and new sections.

Marie Claire magazine in £1m campaign to promote overhaul

The changes will be launched in the September issue and include new opportunities for advertisers. They are the first major changes under new editor-in-chief Trish Halpin.

 

The new design will include a shopping section and ‘heart & soul', which offers relationship advice. New feature topics will be introduced alongside beauty features and food pages in the lifestyle section.

 

The marketing push will focus on exclusive cinema preview evenings, supported by sampling, high visibility point of sale advertising and covermounts.

 

An ‘invitation only' opportunity will be open to advertisers looking to advertise around the cover story and fashion pages.

 

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