Mardev wins McGraw-Hill international contract

LONDON – Data specialist Mardev has been appointed to manage the international databases of publisher The McGraw-Hill Companies, including Business Week International and Business Leaders International.

The Business Leaders database includes executives, engineers and business professionals from a variety of industries, but with a focus in aviation, energy, construction and healthcare.

For Mardev, the agreement with McGraw-Hill sees the continued growth of its newly launched Mardev Select division, which comprises an exclusive global brands database.

Lorraine Visceglie, product and marketing manager for McGraw-Hill, said: "We've appointed Mardev for their knowledge of our markets, understanding of how marketers can use our products to reach prospects and their depth of experience in the data arena. We are looking forward to seeing increased coverage, growth and results from this partnership."

As well as those already mentioned, the deal includes databases such as Architectural Record, Engineering News Record, Aviation Week & Space Technology, Business & Commercial Aviation and the World Aviation Directory.

Nick Martin, a spokesman for Mardev, said: "The McGraw-Hill Companies has reviewed the entire market and Mardev is excited at this opportunity to work with not only one of the world's leading publishers but also one of the world's leading data brands."

Mardev is the list management business of Reed Business Information, part of the global publishing and information giant Reed Elsevier.

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