The store, which has been designed to promote the Daisy Marc Jacobs fragrance, will be based in Covent Garden. Customers will be able to purchase merchandise not with money, but with their use of the hashtag #MJDaisyChain.
Inside, the tweet shop will feature a lounge, live photo- and Vine booth, drinks and wi-fi alongside Marc Jacobs products, fragrance samples, fashion items and accessories. The décor will include Daisy-themed artwork by Langley Fox and guests will get the chance to receive a manicure at the Marc Jacobs nail bar.
The pop-up will open at 4 East Piazza to the public on 15 August. The three-day event, which will be open from 10am-8pm on Friday and Saturday and 10am-6pm on Sunday, will follow a press launch on 14 August.
The company has said the shop will be a ‘gift’ to Jacobs’ fans and followers. It follows the launch of the first Daisy Marc Jacobs Tweet shop at New York Fashion Week in February, as well as , which opened in Westfield White City in July.
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