LONDON - The Department for Children, Schools and Families has handed Manning Gottlieb OMD a brief to develop a campaign strategy to promote its Youth Alcohol Action Plan
The agency won the business following a pitch against Starcom Mediavest and Naked, in a process handled by the COI.
The upcoming campaign will look to influence the attitudes of young people and their parents when it comes to the issue of alcohol.
The work is part of a broader strategy that aims to cut young people’s alcohol misuse through a mix of education and information.
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