The planning was previously handled by Burkitt DDB, while the buying was handled by OMD.
The review was kicked off following John Lewis's decision to move its £13m creative account to Lowe London from Burkitt DDB.
The media review was handled through the media consultancy, Billetts.
Manning Gottlieb OMD already handles John Lewis retailer Waitrose's £9m media planning and buying business. The account was awarded to Manning Gottlieb OMD in June.
Evelyn Strouts, head of advertising at John Lewis, said: " All the agencies were strong. In the end we decided on MG/OMD because we felt the chemistry fit was the strongest, their service levels were so high."
Phil Nunn, executive director at Manning Gottlieb OMD, said: "[John Lewis] are a fantastic fit for the Agency and the chemistry between the teams has been second to none. We can't wait to get stuck in."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)