Credits
Adidas global senior brand communications manager, Manchester United
Creative director
Business director
Manchester United "First never follows" by The Corner
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Advertiser
MUFC -
Agency
The Corner -
Sector
Media / Entertainment Brands and Sport brands -
Exposure
United Kingdom
Manchester United Football Club has created a shirt of two halves for the 2016/17 season.
To accompany it, The Corner has launched a film that also has two halves. It features the team’s players competing against each other for bragging rights in a "first never follows" face-off.
The film had more than one million views in its first 48 hours online.