The site is the first in the UK to span a major road, according to JCDecaux. It has a width of 46-metres and weighs an estimated 50 tonnes.
The arch is flanked by turrets and frames an advertising panel measuring 18 metres by 4.6 metres.
Lawrence Haines, managing director of large format at JCDecaux, said: "We were delighted to work in partnership with Trafford Council to create iconic Outdoor structures that provide a consistency of style and reinforce Trafford’s unique identity with branding on the billboards.
"From an advertising perspective, we are able to provide our clients with world-class new advertising sites in Trafford that reflect the style and vibrancy of the city. We are delighted to have JD Sports as our first advertiser, reaching fans in the lead up to the Manchester Derby."
Following a competitive tender held in 2007, for the sales, design and marketing of six large-format billboards and two special-build advertising structures.
The new advertising structures are the Trafford Arch and the Trafford Tower.
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