Malibu 'get your island on' by Publicis London
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Agency
Publicis London -
Sector
Food and Drink and Alcohol -
Exposure
United States
Publicis London has created a new TV campaign for the Caribbean rum Malibu, which debuted in the US this week.
The campaign features the fictional radio station Radio Maliboom Boom, where energetic radio personalities, DJ Bernhard and MC Wonder Full encourage listeners to "get your island on".