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Majestic Wine Warehouse has launched its first TV campaign.

The work, which also includes press, is the first by St Luke’s since winning the business earlier this year

The TV ads depict anxious first time customers overwhelmed by the task of choosing wine. The ads end with the invitation to ‘Come and explore’ at Majestic. The campaing was written and art directed by Al Young.  It was directed by James Griffiths through Moxie Pictures. Post production was by MPC.