Loveridge has been tasked with promoting the entire portfolio of Mailtrack's direct marketing, eCRM, design and data services, and building relationships with clients and agencies.
Mailtrack has also made new appointments at its west London head office. Komal Helyer has stepped up to take the position of sales and marketing manager of Mailtrack Media. Michael McFadden has been recruited from Conduit to join her team to handle client direct sales.
In addition, Rajan Yadav has joined as creative director of Mailtrack Design Services. Yadav was previously with Cochango.
Guy Marson, CEO of Mailtrack, said: "We are thrilled to have opened a second office and recruited such experienced and talented staff to bolster our existing team.
"This is all part of our ethos to respond to industry developments and expand our services to continue to provide our clients with solutions to all their direct marketing needs, whatever they may be."
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