Pearson is well known for her journalism, including writing a column for the Evening Standard, also owned by Associated Newspapers along with the Daily Mail, and appearances on 'The Late Review'. However, it is her novel 'I Don't Know How She Does It', a best-seller chronicling the life of a woman who juggles motherhood and a career, that has propelled her to international fame.
Bosses at the Daily Mail are hoping that Pearson can replicate the popularity of Lee-Potter, who died in October last year, when she takes over the column next year.
Paul Dacre, editor of the Daily Mail, said: "Allison Pearson is in a class of her own. She is possessed of a sharp intelligence combined with a mischievous sense of humour and a warm understanding of the problems facing so many modern families.
"Certainly, the late Lynda Lee-Potter -- whom we still miss -- often told me she saw Allison as her natural successor."
Lee-Potter died of a brain tumour in October after a long career at the Mail, beginning in 1967. While her death was lamented by fans of her acerbic, opinionated column, during her lifetime she was frequently criticised for her right-wing views, with some accusing her of bigotry.
"I am absolutely thrilled to be joining the Mail both because it is such a fantastically powerful platform and because it provides a unique opportunity to have a weekly conversation with millions of readers, all with strong opinions of their own," Pearson said.
She is married to New Yorker film critic Anthony Lane, and has two young children.
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