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Maiden Outdoor has created the role of group advertising

concessions director, as it reshapes its senior sales structure.

Alex Ward has been promoted to the position and will be responsible for

Maiden's commercial relationships with shopping mall and supermarket

landlords, with further responsibility for developing new products and

revenue streams.

Ward's remit covers 106 shopping malls, which account for 85 per cent of

malls that have poster advertising, and supermarket contracts including

Asda, Safeway and Somerfield, which give the poster contractor a 65 per

cent share of point-of-sale advertising at supermarkets.

Maiden managing director David Pugh said: "We have three or four

potential products in the pipeline that Alex will steer to market if

they are judged suitable."

Ward was previously group sales director. He will hand over the role to

director of sales Martin Kearns, who also joins the board of Maiden

Outdoor.

Kearns will be responsible for driving sales across Maiden's portfolio

of roadside billboards and railway station sites, including 6-sheets,

48-sheets and 96-sheets, as well as ambient media opportunities.

Pugh said: "Martin takes control at a testing time for ad sales in any

medium. But he has a great ability to read the market and I'm sure he

will be more than equal to the challenges that we face."