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The shape of ice cream is cleverly integrated within these artistic outdoor ads from Magnum.

The Unilever brand worked with French illustrator Thomas Danthony, who is known for his use of light and bold compositions. The billboards, which will run in London, Paris, Rome, Barcelona and Madrid, elegantly show various moments of pleasure and capture a summer mood. The campaign was written by André Toledo and Tomás Ostiglia and art directed by Diego Limberti.