The prize will be offered as part of the brand’s summer on-pack campaign. To win, consumers will need to enter an unique code found on the ice cream’s stick into a microsite.
Cards on offer will be charged with values between £10 and £1000. While the promotion will be available from April on single products and multipacks.
The move to offer a cash prize is a departure for Magnum. For the past two years it has been offering holiday breaks as part of its summer push.
Last year it ran a campaign, featuring brand ambassador and Desperate Housewives star Eva Longoria, offering 83 ‘VIP’ weekends in Paris, Venice, St Tropez and Monaco.
_1.jpg)
.jpg)
