Magnum extends Pleasure Store opening into September

Ice cream brand Magnum has announced its Pleasure Store concept will remain open until 13 September, two weeks later than originally planned.

The store features a dipping station where guests can personalise their ice creams
The store features a dipping station where guests can personalise their ice creams

The pop-up is located in London’s Covent Garden. The space has been designed around a central dipping bar, where guests can create their own personalised Magnums from a variety of toppings.

The store also features a display of Magnum artworks that have been inspired by the Unilever brand’s new Pink Raspberry and Black Espresso varieties.

The store was originally set to close its doors after nine weeks on 30 August.

Nicola Rolfe, brand manager at Magnum, said: "The Magnum Pleasure Store has proven to be immensely popular over the summer and, as a result, we have made the decision to keep the store open for a further two weeks until 13th September.

"We hope this extension will allow enough time for pleasure seekers to visit the Magnum Pleasure Store and enjoy their own personal, freshly dipped Magnum."

It is the second year the company has hosted the pop-up. While no visitor numbers have been released yet, 2014's installation in .

Check out in Event's story from July.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now