Brokered by Ashwin Saddul at TalkSport with Si Jenkins and Emmie Sergeant from Media Planning Group, the promotion is aimed at the station's largely male listeners, a similarly affluent demographic to Magners' target audience.
As well as sponsored updates from the event at the K Club in County Kildare, the station has invited listeners to win a series of golf-themed prizes on the station's Drivetime show over the course of this week.
Today's grand final of the giveaways will see newsreader Ian Abrahams driving a golf ball into the Thames on behalf of listeners, with the furthest drive winning a trip for two to Dublin and round of golf at the K Club.
As well as sponsored updates from the event at the K Club in County Kildare, the station has invited listeners to win a series of golf-themed prizes on the station's Drivetime show over the course of this week.
Today's grand final of the giveaways will see newsreader Ian Abrahams driving a golf ball into the Thames on behalf of listeners, with the furthest drive winning a trip for two to Dublin and round of golf at the K Club.
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