The activation, which kicks off in Manchester this month, will encourage party-goers to join the cider brand at various pubs and bars across the city.
Consumers will be treated to Magners samples whilst being able to enjoy a mobile bar, the #HoldTrue photo booth, football as well as a range of giveaways.
Magners is also offering consumers the chance to have the #HoldTrue van pay them a personal visit. All consumers have to do is nominate themselves or a friend on the Magners Facebook page.
Holly Chadwick, brand manager at Magners, said: "We are so excited to be in Manchester this month with our #HoldTrue van.
"This is part of a seven city, six month long tour around the UK. With the weather warming up, it’s an ideal time to kick off summer celebrations."
The tour will head to London in July; Glasgow and Edinburgh in August; Birmingham in September and Leeds in October.
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