Finch will join Magic on June 5, where she will lead the local sales team and be responsible for creating and developing new and non-traditional revenue streams.
During her 10 years at Capital and then GCap, Finch was responsible for driving increased revenues through multi-platform offerings, delivering a consistent trade marketing campaign and managing the profit and loss of the commercial division of Capital Radio's interactive division.
In addition, she was in charge of marketing and new revenue opportunities around network products including Newslink and hit40uk.
Andria Vidler, managing director of Magic, said: "In addition to [Alison's] team leadership abilities, she has a proven ability to think creatively and look beyond the tried and tested to generate and deliver new revenue streams."
Finch said: "Everyone at Magic should be proud of their recent achievements. I am delighted to be joining a team which is focused and looking to the future for new opportunities."
Magic was recently reached number one in the London market according to radio measurement body Rajar for first time. The station has recently enjoyed a refreshed look and sound.
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