Magic AM brings in DLT in programming revamp

LONDON – Emap is to reposition its eight Magic AM stations to tighten their focus on 1960s and 1970s music, and has hired one of the DJs forever linked with those years, Dave Lee Travis, to present a Saturday morning show.

As part of the changes following audience research, Emap's Big City programme director Steve King is introducing more networked programming across the eight stations from July 3, although local breakfast shows and local news will be retained seven days a week.

With specialist programmes dedicated to the 1960s and 1970s, the station will target a slightly older demographic than previously, of 44- to 59-year-olds.

The networked programming includes DLT's 10am-1pm Saturday show as well as Eamonn Holmes' 10am-1pm Sunday show, which is already part of the schedule at Magic FM in London.

DLT rose to fame as a pirate DJ on Radio Caroline before moving to BBC Radio 1, where he stayed from 1967 until he was axed as part of a modernisation of the BBC station in 1993. Since then, he has done stints on GWR's Classic Gold stations and BBC Three Counties Radio.

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