Its main competitors in the women's lifestyle top ten, NatMags titles Cosmopolitan and Good Housekeeping, fell 6.2% and 4.9% respectively, to give the compact glossy an increased lead in the sector with an average monthly circulation of 526,145 for the period January to June 2009, and a lead over its nearest rival Cosmopolitan of almost 85,000 copies.
Bauer Consumer Media, meanwhile, had mixed results, with its weekly title More! up 17.3% to 190,708, while its fortnightly magazine Yours was down 10.8% to 301,089. Bauer's weekly fashion magazine Grazia was up slightly - 0.7% year on year - to take its circulation to 228,694.
IPC will be hoping the revamp of its Marie Claire magazine, under new editor Trish Halpin, will help boost circulation after it fell 9.9% year on year to 285,307.
IPC enjoyed better fortunes with its other women's titles, with Essentials up 2% to 102,260, InStyle up 1.2% to 182,989, and Woman & Home maintaining fourth spot, up 4% to 350, 212.
Big fallers in the sector included Hachette Filipacchi's Psychologies, which lost almost all the gains it recorded for the same period in 2008, to record a 13% year-on-year decline.
NatMags' She lost 14.1% of its circulation to record a monthly figure of 148,860, while Condé Nast's Easy Living also recorded a double-digit decrease, down 10.5% to 180,034.
However, with the sector overall down just 2.8% year on year, the UK's main magazine publishers will be reasonably happy in the current economic climate.
Full analysis of all the main magazine sectors will be included in the ABC supplement with Media Week's 18 August issue.
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