Maersk "Upside" by &Co

September 08, 2021

Logistics company Maersk has launched a B2B campaign promoting its services.

Created by &Co, the campaign consists of a two-minute film directed by CC Wade and produced by Tom Gardner at Somesuch. It shows why frustrated businesses should switch to Maersk’s new, "frictionless" logistics offerings.

The art directors and copywriters were Claus Collstrup and Peter Dinesen. Media was handled by Havas Media International.

Credits

Client
Maersk
SVP, global head of sales and marketing
Kim Pedersen
Global head of marketing
Anne With Damgaard
Global senior marketing strategist
Sidse Theill
Global marketing manager
Dominic Pope
Creative agency
&Co
Creative director
Thomas Hoffmann
Art directors and copywriters
Claus Collstrup
Peter Dinesen
Graphic designer
Kenneth Andersen
Media strategist
Rasmus Philip
Account director
Pernille Ryder
Account manager
Eva Rabenhøj
Strategic planner
Mathias Birkvad
Strategic director
Ørnulf Johnsen
Producer
Lene Meyer
Production company
Somesuch
Executive producer
Scott O鈥橠onnell
Producer
Tom Gardner
Director
CC Wade
DOP
Stephane Fontaine
1st AC
Denis Sonin
Post-production company
Mathematic
Editing house
Final cut
Editor
Sam Bould
Grader / colourist
Vincent Heine
VFX supervisor
Laurent Pili
Sound post-production
Factory
Still photo photographer
Sasha Bojko
Retouch artist
Werkstette
Website
NoA Ignite
Media agency
Havas Media International

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