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Ads developed by VCCP for Madrid's gastronomic Fusión festival feature a man with two mouths. The short film "WilliaM: the man with two mouths" tells story of a heavily bearded man with a peculiar deformity. We follow him to the dentist and while dating. Each scenario is problematic. However, having two mouths is a definite advantage at Madrid Fusión, where he can eat and talk.