- Madonna makes her first European appearance as the new face of cosmetics firm Max Factor on Friday during the ad break of ITV soap opera Coronation Street.
Madonna signed a two year £4 million contract with Max Factor earlier this year which gives her creative control of all work produced.
The first ad has been directed by Alek Keshishian, who made the documentary 'In bed with Madonna', and created by Max Factor agency Leo Burnett. The ad was shot in Los Angeles and shows Madonna on set preparing for a kiss with the Italian actor Raoul Bova.
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