The two-week deal will run across ATM:ad鈥檚 network of cashpoints in Asda stores throughout the UK until shortly after the film hits the movie screens on 15 July.
The campaign will feature activity on receipts issued by the machine and through the on-screen transactions.
Planning and buying for the campaign was carried out by ZenithOptimedia and Meridian Outdoor.
Alastair Patrick, outdoor planner at Meridian Outdoor, said: 鈥淢adagascar is a fun, family oriented movie which will appeal to parents and kids of all ages.
鈥淲e have used ATM:ad at Asda before very successfully so we knew that it would be the right medium for our target market.
鈥淲e had no hesitation in making this campaign an integral part of UIP鈥檚 overall promotional plan for the launch of the film.鈥
By Kevin May
Madagascar set for ATM:ad deal
ATM:ad has been selected by United International Pictures to help promote the forthcoming release of Madagascar, the new animated adventure from DreamWorks.
_1.jpg)
.jpg)
