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BBH tells the tale of a little boy's special relationship with Santa.

Taking a page from the , Macy's and BBH have created a short, touching film that centers on a young boy and his enduring relationship with a Santa Claus balloon from the annual Macy's Thanksgiving Day Parade. The spot marks the first time that Macy's has produced an ad that will air during the parade, and its aspirations are appropriately lofty. "As we move into the end of a divisive year, we hope our little fable can bring people together to ‘believe,’ as the Parade has done for the last 90 years," said Hemant Anant Jain, Copywriter and Creative Director, BBH NY, in a statement.