This agreement represents an expansion of the existing relationship between AOL and Federated, initiated in October of 1998.
Macy's and Bloomingdale's -- which already have their own sites at www.macys.com and www.bloomingdales.com -- will have multimillion dollar anchor tenancies in several Shop@AOL categories, including Department Stores, Home Furnishings & Decor, and Gourmet Gifts and Entertaining. In addition, they will have placement on the AOL Welcome screen and have "gold" tenancy in a number of areas throughout the Shop@ destinations, including Shop@AOL, Shop@AOL.COM, Shop@Netscape, and Shop@CompuServe.
In addition, Macy's and Bloomingdale's will participate in Quick Checkout, AOL's convenient "wallet" technology that allows shoppers to execute their purchases more quickly online.
Federated currently operates more than 400 department stores in 33 states under the names of Bloomingdale's, The Bon Marche, Burdines, Goldsmith's, Lazarus, Macy's, Rich's, Stern's and Fingerhut.
_1.jpg)
.jpg)
