The cancer charity has kicked off the latest iteration of its "nobody should face cancer alone" campaign with a 60 second TV spot created by VCCP, which will also be supported by digital, social and out of home activity.
A spokesperson said it would increase activity on the campaign in the run up to the general election. It aims to show that cancer can be a "lonely" experience faced by sufferers and that nobody should have to face it alone.
It will build on its activity in March with another TV ad featuring a woman dealing with the illness and encouraging people to support the charity.
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