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Macmillan Cancer Support has launched a brand campaign with a TV ad that features a man wandering alone in a blizzard as a metaphor for how isolating the disease can be. VCCP created the spot, which broke on Monday and includes information about how to donate to the charity. Another, similar ad will follow in March. In addition to highlighting the good work done by Macmillan, the campaign includes a digital element that is designed to mobilise people to help those with cancer. The work was written by Javier Romartinez, art directed by Stephen Misir and directed by Jaron Albertin through Smuggler.