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ompany's total dominance in the underwear market appears to have been vital to recent strong sales.

According to an OMD Snapshots survey of 1188 respondents, the retailer has retained its standing as the de facto provider of underwear to the nation. M&S is the runaway leader with 39% market share. Asda is its nearest competitor with a comparatively paltry 6% share, with high-street players BHS, Matalan, Tesco and Debenhams further behind.

M&S' most recent results showed sales for the 14 weeks to July 6 rising by 9.1% while clothing, footwear and gift sales rose 14.8%.

UK UNDERWEAR

Which stores or places do you buy your underwear from?

Marks & Spencer 39%

Other store 13%

Asda 6%

BHS 5%

Matalan 5%

Catalogue/mail order 4%

High street store 4%

Market 3%

Tesco 3%

Department stores 3%

Debenhams 3%

Burton 2%

Next 2%

Supermarkets 2%

Primark 2%

Littlewoods 2%

Any shop 2%

For enquiries about OMD Snapshots call 020 7893 4124