Scottish Courage has appointed M&C Saatchi to handle the £9.7m Beck’s beer account following a final two-way pitch against WWP Group’s J Walter Thompson.
LONDON (Brand Republic) - Scottish Courage has appointed M&C Saatchi to handle the £9.7m Beck’s beer account following a final two-way pitch against WWP Group’s J Walter Thompson.
Both shops were already on the brewer’s roster list, together with Beck’s UK business incumbent Mountain View.
Nick Hurrell, CEO of M&C Saatchi, said it was an iconic brand and that the advertising would reflect this.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now