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James Hamilton

April 14, 2006

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1 minute

M&C Saatchi and WCRS split duties on Transport for London account

M&C Saatchi and WCRS will split duties on the £6.7 million Transport for London account after a pitch against Abbott Mead Vickers BBDO and Mother.

M&C Saatchi retains its position as the lead agency on the business, while WCRS will work on a project basis to promote the February 2007 launch of the Western extension to the Congestion Charging Zone. The contracts will run to 2009.

The TfL head of group marketing, Nigel Marson, said: "With ten million people using our services every day, our marketing brief is broad and complex. M&C Saatchi's work for TfL has been highly effective.

We feel sure that the appointment of WCRS to handle the extension to the Congestion Charging Zone will ensure Londoners are prepared."

Comment, page 44.

Topics

Marketing