Lever Faberge has appointed Organics marketer Melanie Burns as
international brand director for its Lynx brand as part of a
senior-level shake-up.
Burns, who recently returned from maternity leave, will lead the
international brand team and run brand development for Lynx and Axe, the
European name for Lynx, worldwide.
Burns replaces Patrick Cairns, who has moved to become global brand
director for Lux, and will be based in Brazil. Cairns will work from
Lever Faberge's offices in Sao Paolo and will head global brand
development for the soap and washing detergent. Cairns has also worked
on Unilever's ice-cream and frozen foods brands.
During Cairns' tenure as international brand director for Lynx, the
company launched brand extensions including Lynx razors, shaving gel and
shampoo, along with a chain of Lynx barber shops, and began its 'Lynx
effect' ad campaign through Bartle Bogle Hegarty.
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