Lynx\Lowe Argentina
Following on from BBH's man dancing in a bar spot, the latest Lynx ad, from Lowe Worldwide-owned VegaOlmosponce Argentina, had a tough act to follow. The ad shows various shots of men in sweaty, boisterous, male-bonding activities. The hook is that sweat only attracts other men so they must use Lynx to attract women. It is a simple idea, but its tongue-in-cheek style gets the message across. Ends with the tagline Avoid sweat. Attract women. The ad was written by Lucas Paniza, art directed by Mariano Jeger and directed by Pucho. The production company is Blue and the ad was produced by VegaOlmsponoce's Diego Zappala and the production chief was Horacio Ciancia.