Unilever deodorant brand Lynx has launched a series of patriotic posters tailored for some of the competing nations in this summer's World Cup.
The posters attempt to evoke the pride of the nation's playing in the tournament by capturing a celebration that is known throughout the football community, that crosses cultures and can be understood whatever the language.
The outdoor ads, which were created by Bartle Bogle Hegarty, go live today.
Lynx is known as Axe outside the UK.
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