Axe

Lynx Black "bring the quiet" by Bartle Bogle Hegarty

May 07, 2015

Lynx is trumpeting the virtues of understatement in a campaign for its Black grooming range.

Bartle Bogle Hegarty created the TV ad. The spot is shot like a movie trailer and shows a young man battling with the stresses of day-to-day life, before shutting it all out when he gets in the shower.

Credits

Brand
Axe
Creatives
Felipe & Lambros
Agency
Bartle Bogle Hegarty
Agency producers
Ryan Chong
Victoria Keenan
Production company
Pulse Films
BSAS production company
Primo
Director
Sam Pilling
Producer
Alistair Payne-James
Line producer
Sofia Ruival
Executive producer UK
James Sorton
Executive producer BSAS
Gaby Carcova
Director of photograpy
Pat Scola
2nd unit
Paul Storrie
1st assistant director
Juan Ignacio Amusategui
Editor
Thomas Grove Carter
Trim
Colourist
Aubrey Woodiwiss
Electric Theatre Collective
Post-production
Time Based Arts
Composition
Luis Almau
Soundtree
Sound design
Henning Knoepfel
Soundtree
Sound mixing
Phil Bollard
Factory

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