Lyle's pushes seasonal syrup appeal with Halloween edition

Grocery Food

October 30, 2013

How long?

1 minute

Lyle's pushes seasonal syrup appeal with Halloween edition

Lyle's wants bakers to get in the seasonal mood with a limited edition designs for its Black Treacle Syrup and Golden Syrup celebrating festive periods including Halloween, Christmas and Pancake Day.

"Trick or Treacle" Lyle’s Black Treacle Syrup
"Bake, Eat & Be Merry" Lyle’s Golden Syrup
"Lyle’s Loves Golden Pancakes" Golden Syrup

The brand is looking to encourage families to bake more at those key times of year, with packs including recipe suggestions showcasing the versatility of the products. Lyle’s added it hopes to attract a "new, younger audience" with the new packs.

Brand: Lyle’s

Client: Elpida Gailani, senior brand manager, Lyle’s

Agency: Design Bridge

Topics

Marketing

Branding