��������pk10

LV= has launched a TV campaign comprising three ads, each of which highlights a different benefit of the insurer’s policies. Designate created the ads, which respectively promote LV=’s low cost, multicar savings and 75 per cent no-claims discount. All the ads are set in a street carnival. They were written by John O’Sullivan, art directed by David Lee and directed by Niall Downing through Partizan.