Luxury men's style and culture mags hits shelves

A premium-priced men's quarterly magazine called Port will launch this week into a magazine sector that is badly in need of reviving.

Port: luxury men's magazine launches
Port: luxury men's magazine launches

Port is priced at £6 and covers fashion, travel, politics, design, literature and entertainment.

It is edited by Dan Crowe, former literary editor of AnOther Magazine and founding editor of Zembla magazine, and will feature celebrity contributors. It's first cover star is actor Daniel Day-Lewis.

Actress Samantha Morton is the title's film editor and contributing editors for the first issue include news presenter Jon Snow and author Hanif Kureishi.

The magazine will also feature seasonal editorials on the major fashion collections, styled by fashion director David St John-James, previously fashion director of AnOther and AnOther Man.

The launch issue, on sale from this Thursday (3 March), has secured high-end advertisers from Chanel, Dunhill, Ralph Lauren and The New Yorker, among others. It contains 24-pages of advertising and 192 pages of editorial.

Crowe said the magazine is not just "a fashion magazine", and would like to secure auto and travel advertising to reflect the title's breadth of content.

The initial print run for global distribution is 60,000, while the circulation target is 100,000 after three issues.

Port is distributed by Comag, a joint venture between Condé Nast and The National Magazine Company. It is stocked in the UK by WHSmith and art centres such as the Tate Modern and the ICA.

The magazine will also launch in the US, South America, Australasia and Asia.

Luxury titles are currently keeping the men's magazine market afloat.

NatMag's Esquire and Condé Nast's GQ have reported , while lads' mags continue to struggle with double-digit percentage falls.

Crowe said: "Myself, Kuchar and Matt (Port's co-founders) love magazines. But we noticed over the years that there had been a sharp decline in the quality of men's magazines in particular.

"We were out for dinner one night and started talking about what our ideal magazine would look like. So we decided to make it".

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