Luxury goods giant moves to centralise media pan-Europe

Richemont, the Swiss luxury goods group, has begun a pan-European media review aimed at consolidating its high-profile brands into one network.

Richemont, the Swiss luxury goods group, has begun a pan-European media review aimed at consolidating its high-profile brands into one network.

It has shortlisted four networks to pitch for the single account, which is understood to be worth around pounds 70 million. The process is being handled through Media Audits.

The portfolio includes Cartier, Mont Blanc pens and Alfred Dunhill.

The group also owns Hacketts and Jaeger and holds a 60 per cent stake in Van Cleef & Arpels.

Richemont's UK accounts are split between several agencies. Incumbents include Starcom Motive, which handles Alfred Dunhill, Media Planning, which holds Cartier, Total Media, which holds Hackett's, and Initiative Media, which handles the global Mont Blanc business.



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