LONDON - Arla Foods UK has appointed the independent digital agency Outside Line to handle online creative for its Lurpak brand,
Outside Line won the business after a pitch against five other agencies including the incumbent, Carlson Marketing.
The agency developed an approach based around web applications and a full social media campaign.
Charlotte Buswell, the Lurpak brand manager, said: "Outside Line won the pitch due to its fantastic creative ideas and the strategic direction they plan to take Lurpak digital in."
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