The Bank will aim to strengthen Lumene’s image in markets around the world, beginning with a global roll-out of a sharpened brand proposition. Experiential could also be on the cards as part of the new campaign.
Amy Lougborough, client services director at The Bank, told Event: "At the moment, we’re focusing on repositioning the brand and launching new products., but we always showcase our experiential work as part of our 360-degree offer because it is core to our business.
"Fingers crossed we’ll be working on something experiential either this year or the next."
Susanna Takkunen, vice-president of marketing at Lumene, added: "We are very excited about working with The Bank at this important time in the brand’s life. With them on board, we truly believe that we will continue to accelerate the growth of the brand globally and will make it the brand of choice for woman of all ages."
The Bank beat incumbent agency Grow as well as JWT London and Hasan & Partners to win the pitch.
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